The connected car market is a huge growth area

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The motor trade is changing rapidly as a result of technological advancement. This is coming both in terms of the power units in vehicles and the use of software. The connected car market is a huge growth area, with PwC anticipating threefold increase between 2017 and 2022. This would see the value of the market rise from £40 billion to £120 billion.

The data comes from PwC’s Connected Car 2016 report. The study looks at the potential for the market as well as the risks that companies will face. The biggest story is that the market will become far more dynamic as a result of investment from existing companies and the influx of new businesses. A shift from hardware to software development is the cause of this.

The two biggest challenges for the market are developing the sales channels and recruitment. The first of these is a concern because according to the Connected Car 2016 data 320 connected car packages need to be sold by 2022 for the market to achieve its potential. For this to come to fruition the channels would need to facilitate 8.2 million sales per month. The current trend would only see around 1.4 million, a huge way behind what is needed. Improvements are clearly required.

The market will soon see higher competition between established manufacturers and tech based companies who manufacture software for connected vehicles. This will have an impact on recruitment because there will be more people seeking the same number of talented people. The solution is to enhance the talent pool through training and education. Companies will also need to ensure they get their motor trade recruitment correct, ensuring they hire the right people.

At John Gibson Associates we are on hand to help businesses in the motor trade with their recruitment. We are a long serving specialist with the ability to put forward the best staff to suit all kinds of roles, including technologically focused ones. We have a unique approach to recruiting that can save our clients time, effort, and money too. On top of this we offer guarantees on the quality of the staff.

If you have any questions about our services please contact us. We will be happy to offer additional information and arrange a full consultation if you would like to speak with us personally.