For many years, car manufacturers pursued the transference of motorsports technology to production vehicles. The ability to achieve this increased significantly in 2014 with the hybridization of engines used in Formula One. The gas-sucking V-8s of F1 have been replaced by turbo-charged V-6s which are fully equipped with sophisticated hybrid systems. The current Le Mans champion uses a hybrid drivetrain as opposed to the V-12s that were used in the past. The changes have been welcomed in many areas of the automotive industry.
Europe’s top motorsports series now have a selection of vehicles as varied as those available at local dealerships and the changes have made it easier for automakers such as Renault, Porsche and Mercedes-Benz to create awareness of their alternative technologies and drivetrains ahead of launching them on production cars.
It is not yet possible to definitively measure the effect of motorsports on the uptake of electric cars in Europe, but its connection can only be seen as positive. Sales have increased in both of the automotive niches and electric vehicles are now in possession of a near 1% European market share which is thus far the strongest penetration for battery-powered vehicles worldwide.
The research that has been carried out to achieve higher levels of efficiency in Formula One along with the World Endurance Championship has succeeded in aligning the main objectives of these top motorsports series with those facing automakers every day.
The past few years have seen Audi move laser headlights to production cars as well as high-performance direct injection technology to some diesel and gasoline engines. After a long hiatus, Porsche returned to endurance racing in 2014 and is using the World Endurance Championship to test new drivetrain technologies.
Motorsports is undoubtedly a powerful marketing tool and success in racing plays an integral role in ensuring automotive brands are recognised as great. Persistent participation in motor racing is also a way of creating long-term brand value.
Formula One is still the second most watched sport after football, and is widely considered the most demanding proving ground for emerging automotive technologies. Research and sales figures show that track success can translate into greener and better products which serve to improve image and boost a brand’s profits. The ever-evolving manufacturing process of the cars of the future calls for candidates with the skills and knowledge to make a valuable contribution. We specialise in the highest quality motor trade recruitment, and we provide a professional and high calibre service.