Earlier in January Rolls Royce, one of the most quintessentially British automotive names in the world, revealed their sales figures for 2016. They were proud to report the period was the second best in their 113 year history, seeing a 6% rise in sales over 2015. This saw an impressive 4,011 vehicles delivered to customers in over 50 countries all around the world.
The growth is impressive considering how challenging the year was expected to be for automotive manufactures. It also showcased that Rolls Royce made the right moves in terms of investing in their facilities and staff. A period of automotive recruitment saw them create 100 new jobs at their Centre of Luxury Excellence in West Sussex. On top of this they celebrated the 10th anniversary of the Apprenticeship Program by enjoying record intake numbers.
Rolls Royce reaffirmed their commitment to the UK following the announcement of their performance. In 2016 they introduced a number of new models, adding to their range. They are planning to expand this further in 2018 with the new generation of the Phantom. This will be a very exciting time for the company because the model is their flagship.
On top of this the company has enjoyed great growth in its Bespoke offering. The service allows people to choose many unique design elements for their vehicle, including bespoke commissions to meet their needs. After-all Rolls Royce believes that true luxury should be personalised.
The Bespoke service has proven to be incredibly popular and even generated the largest single commission in the history of the company in 2016. This came when luxury hotel THE 13 in Macau ordered 30 Phantoms with extended wheelbases for their fleet. Each of the vehicles was exclusive and handcrafted to their specifications.
Continued success for Rolls Royce could lead to even further automotive recruitment in the UK. As they have shown they are always willing to invest in new talent that will preserve the future of the company.